·         He/she must hold Master’s degree in marketing, communications or related field.

·         Qualification in graphic design or equivalent preferred

·         At least eight (8) years’ working experience, with a minimum of five (5) years in an executive or managerial level marketing and/or public relations preferably in a hospital or Hospitality service industry setting.

·         Proven track record in marketing &Communication management.

·         Demonstrated experience in writing, Marketing Plans and Action plans in public relations, including writing press releases, participating in interviews, and liaising with the media.

·         Experience with InDesign, WordPress, Photoshop, or other digital design software is on an asset.

SKILLS AND ABILITIES

·         Willing and able to deliver services effectively and efficiently in order to meet client requirements.

·         Advanced skills in utilizing digital marketing platforms Including social media and developing digital marketing campaigns.

·         Highly proactive and able to work in a fast paced environment

·         High levels of professionalism and diplomacy, with the ability to interact with diverse stakeholders

·         Communication skills and the ability to collaborate effectively with team members

·         Knowledge of health & safety standards and requirements is an added advantage

·         Able to analyze detailed information

·         Ability to work in a team.

·         Customer and business oriented mindset.

·         Develop and oversee the implementation of all communication and marketing strategies, policies, and procedures, Plans and action Plans.

·         Conduct market research and analyze data to identify, define, and cater to target market segments

·         Develop, design, and distribute all internal and external hospital communications, including informational brochures, hospital newsletters, annual reports, and pamphlets

·         Oversee and develop all marketing campaigns, including digital/social media marketing and print marketing

·         Maintain and update the hospital website and social media platforms, including design, content development, relevancy to target audiences, and search engine optimization

·         Manage all hospital signage, templates, and document branding (e.g. letterheads).

·         Manage marketing materials, Communication and related information available on the hospital intranet.

Public Relations & Communications

·         Participate, Coordinate and oversee all hospital events, including official functions and special marketing events

·         Serve as the hospital’s media liaison by managing all media requests

·         Develop and implement client surveys and respond to feedback

·         Manage all Customer complaints made through social media and other communication platforms or other issues in a timely manner and in line with the hospital’s policies and procedures

·         Raise and maintain public awareness of hospital services through press releases, advertising, and other promotional activities

·         Develop and maintain business partnership with targeted partners in Rwanda and abroad.

Leadership & Organizational Strategy

·         Prepare and oversee departmental budget and prepare department financial reports

·         Develop and coordinate internal marketing and branding strategies and build the hospital’s organizational culture of promoting itself

·         Ensure that any departmental issues (e.g. Communication, public relations) are solved promptly and in line with hospital policy.

·         Set departmental KPIs, monitor performance for continual improvement, and advise the management accordingly

·         Build capacity of team members through trainings and other professional development activities

·         Provide guidelines to hospital personnel regarding personal and professional representation to ensure hospital reputation management and consistent communication

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