Business Sales Manager at TELE-10 Group: (Deadline 15 December 2022)

Business Sales Manager at TELE-10 Group: (Deadline 15 December 2022)



TELE-10 Group is a Pay-TV distribution company. With 24 years of experience in this field, Tele10 emerged as one of the most successful and respected companies in the region. Indeed, its know-how allows the Group to become the exclusive distributor of DStv in Rwanda and Burundi.

Tele10 Group has principally started as a pay-tv operator but has evolved to encompass other media services and ICT services through its subsidiaries.

TELE-10 Group of companies aims to provide high-level expertise in TV and Media industries using diversified implementation strategies.  The Company facilitates the acquisition of both hardware and software, value addition.





DStv Business Sales Manager



Reports to:

Managing Director Tele10



Direct reports

Dotted Line – Agency commercial staff


November 29, 2022




The role holder will be responsible for the following:

To execute Tele10’s DStv for Business strategy in the region ensuring that targets are met across all product segments

 Oversee planning, operational forecasting, third party management and trade marketing

Ensure that assigned territory Sales targets are met by effectively managing existing customers and generating new accounts


Key Accountabilities

Sales Execution

Implement the sales strategy for the region to achieve business growth objectives

Use customer insights to identify and evaluate strategic and innovative revenue generating sales initiatives

Develop a road map to identify the sales pattern in the given region taking into consideration factors, that serve as threats and opportunities

Launch viable regional sales projects in support of business objectives

Ensure achievement of sales targets per DStv Business segment

Drive RED execution and conduct daily reviews with team

Implement Sales plan within assigned region

Meet assigned sales quotas and cover designated targeted market segments

Understand the business environment in which the company finds itself and assist in collating marketing information where necessary, that might be useful for strategic planning efforts

Maintain awareness of sales activities in assigned region

Give feedback of competitor’s activities and changes experienced

Third party Management

Responsible for Key partner management- SIs, Installers and Dealers

Drive DStv Business TOMA- Top Of Mind Awareness, as per communicated PICOS- Picture of Success, to foster Excellent Outlet Execution

Develop a strong collaborative working relationship with the Key Stakeholders

Account Management

Proactively analyse customer needs and make proposals to build and maintain relationships with key players

Follow up on all leads for new customers and monitor After-Sales

Cascade segment sales objectives definition and prosecution

Debt Management- drive pre-paid model of subscription as well as obtain adequate repayment plans for outstanding amounts

 Development, implementation and control of ADPs- Account Development Plans

Review of annual contracts

Development of New Markets

Identify Sales opportunities and effectively present key features, advantages and benefits of product(s) to secure new business from within the region

Analyse new market opportunities in the designated region or market

Maintain a database of sales leads and execute effectively

Identifying prospects and ensure adequate follow up to generate business opportunities

Generating sales opportunities and providing a professional and excellent level of customer service with new customers

Sales Budget Management

Manage DStv Business sales budget for the designated region

Ensure financial plan depicts the best way to allocate resources to achieve the forecasted sales

Maintain proper management and control of expenditures of resources necessary to achieve the target revenue

Review regional expenses and recommend improvements where necessary

Operation Delivery

Accomplish the regional sales in assigned region; cascading and follow-up of target expectations to sales team; whilst enforcing policies and procedures

Achieve the region’s sales operational objectives by contributing information and recommendations to strategic plans and reviews; resolving problems; identifying trends; determining the region’s sales system improvements; implementing change

Establish sales objectives by creating a sales plan and quota for the region in support of national objectives

Recommend product and service changes; surveying customer needs and trends; tracking competitors

Implement trade promotions by publishing, tracking, and evaluating trade spending

People Management

Lead the team in creating and sustaining a work environment driven by an enabling coaching culture to drive employee engagement

 Build and develop high performing teams and drive superior performance standards

Manage team members to ensure effective delivery of business unit objectives

Develop a high performing team by embedding formal performance development and informal coaching

Encourage frequent knowledge sharing between team members

In liaison with HR, determine and analyse development needs for the team & ensure that identified training requirements are budgeted for and executed

Manage leave for team members and create leave plan to ensure adequate coverage

When required, initiate disciplinary processes for team members calling on support from HR

Resolve grievances raised by team members and escalate only if required

Address poor performance of any team member through the formal Performance Improvement program and ensure that continued poor performance is appropriately dealt with

Motivate team members and ensure that their efforts are recognized

Ensure effective communication on key focus areas and developments

Governance and Reporting

Identify process improvement areas & ensure implementation.

 Ensure timely, accurate, complete daily, weekly, monthly, quarterly, half yearly and annual reports.

 Review Operations reports and provide feedback & follow up on issues noted.

Provide formal input into business process and area to address operations

Key Internal Contacts



Customer Care

Customer Operations

Digital Enablement

Customer Value Management

Customer Experience & PMO



Legal Regulatory


Key External Contacts

Local governments


Decoder Manufacturers



Hospitality Industry stakeholders


The incumbent is required to have the following qualifications and experience level:

A first degree in any discipline. An MBA is an added advantage

A minimum of 5 – 7 years in a commerce, business administration or sales and marketing leadership role

Strong financial acumen

Deep sales and distribution knowledge

Proficient in computer applications

Commercial experience in Rwanda

Experience in trade sales activations

Digital savvy


The incumbent is required to have the following functional competencies:

Commercial Acumen

Financial Management

Selling and Negotiation Skills

Route To market understanding

Developing Value Proposition

Product/Brand Knowledge

Key Customer Planning

Risk Management

Excellent Outlet Execution


The incumbent is required to have the following behavioral competencies:

Interpersonal skills

Conflict Resolution

Decision making

Critical appraisal

Holistic thinking

Persuading & Influencing


Applications with subject line “DStv Business Sales Manager” should be submitted to on or before 15th December, 2022.

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